My name is Valerie, and I am the founder of Basic Since. I first wanted to create a blog to share my thoughts with the like-minded—a space for people who are just okay with being their ordinary selves. Basic Since is a lifestyle blog and a brand that centers on providing comfort while making the mundane feel luxurious. We cater to those who enjoy lounging around, just rolling out of bed, and wanting to feel secure in the smallest moments. I am building my brand away from keeping up with the Joneses. I instead want to nurture what it means to be basic.

With all my love, Val